Churn went from 1.4% to 2.3% in August. 70% of it came from the Starter plan, mostly accounts that signed up during the July promotion and never connected billing.
atlas-large · 2.1 s
What should we change?
Two things usually help: ask for the billing connection during onboarding, and send a reminder on day 5 to accounts without data. Teams that did both cut first-month churn by about a third.